Vase life is a concept that is of paramount importance throughout the chain, from grower to florist. This is because the ultimate aim is for the consumer to enjoy a bouquet of flowers on the table for as long as possible, 7 days being the absolute minimum.

Once the flowers have been picked, there are many events and factors that affect vase life. Events such Watch-itT Groene stickeras storage, transport and transhipment must be very carefully coordinated. Factors such as time and temperature are crucial to the ageing process and, by extension, the quality of flowers.

Watch-itT is a clever and reliable monitoring tool, which uses patented stickers to measure the loss of vase life. You can then tell at a glance whether the flowers will still have the longest possible vase life.

The sticker doesn’t lie: it is either green or.... red!